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Corporate Social Responsibility must exist for companies to share a taste for optimization towards sustainable development through strategies that allow that impetus of responsibility of a company at a social and business level because it will always be key to think about a lasting future.
Triple Bottom Line 3BL
This concept refers to the economic, social, and environmental issues that integrate them in its management and work very well when you want to create a Corporate Social Responsibility program.
Economic growth
One must believe in the main idea for a company that of economic growth, lies the idea of thinking that a business entity seeks to make the company leads, a profitable organization, likewise from the perspective of 3BL profit is seen as something that gives economic benefit to society.
Ecological balance
There will always be an environmental need, which must be responded to - from the business area- with a form of sustainable responsibility, the contributions are significant for environmental development, such as identifying viable projects, risks and strengths are evaluated first, to then understand the capabilities that the organization can offer and put at the service, also a viable way for companies will always be the planting of trees, whose purpose will always be to be a reciprocal and captivating project.
Social progress
The sense of belonging that Social Responsibility has in a company weighs to such an extent to make us understand that it is not only the fact of being part of something extraordinary socially, but what it can mean to have high morale and labor productivity, in addition to significant social progress, Therefore that feeling of self-esteem and pride, make the company's brand benefit since it is crucial to be seen before others as responsibly sociable, and more if you use that ecological practice that we can call "green" that will make the company more recognized, as it will demonstrate that sustainability is part of their products and business.
Corporate Social Responsibility must be continuous and this will depend on the results and benefits that the entity has, so a follow-up of the current regulations, of the results in a congruent and concise way, of constancy in the project make people believe in it, in addition to the competition, since by adopting the 3BL for business, it will make for companies a more profitable and competitive benefit.
One benefit after another is to adopt Corporate Social Responsibility in our company!
Fundación